Using UTMs for Social Media Tracking
Track Social Media posts using UTMs and Google Analytics for more precise targeting.
What are UTMs?
UTM or an Urchin Tracking Module is a system that utilizes url parameter structure to facilitate precise traffic targeting using Google Analytics and other analytics software.
How to create a UTM?
UTMs utilize url parameters that can be added either manually using the following format:
Free builders are available for building utms.
Google Analytics UTM Builder
How to track UTMs in Google Analytics?
For “Real Time” results:
- Real Time
- Traffic Sources
For historic stats:
- All Campaigns
- For UTM content, in the table filter select Second Dimension -> Advertising -> Ad Content